CeyLife Digital: self-service insurance for everyone

A mobile insurance platform that brought policy payments, claims processing and customer onboarding into a contactless, self-service experience. Launched as Sri Lanka's insurance sector shifted to digital-first service during the pandemic, it was one of the first comprehensive, trilingual self-service platforms from a major life insurance market leader.

RoleLead UX designer for the project, collaborating with 3 more designers

Timeline2020–2021

DomainInsurance · B2C mobile

CeyLife Digital app screens: health tips, products, rates and verification

1stComprehensive trilingual self-service insurance platforms in Sri Lanka, among the first

3Languages, with built-in user education for low digital literacy

SilverR&D award at NBQSA 2019 for the core product Epic Sure, which became CeyLife Digital

LeadUI design system and core functional flows

01 / The challenge

Move a legacy CRM onto a phone, for people who had never used one for insurance.

Tight time-to-market during the pandemic era
Transforming legacy CRM workflows into simplified mobile app user flows
Designing for elderly users with low digital literacy
Aligning the design system with existing company brand guidelines
Delivering high-quality UX within existing legacy system constraints

02 / My role and contributions

UI design system and core functional flow leadership
Client engagement and negotiation sessions
Prototype design and stakeholder demonstrations
Design sprint planning and developer collaboration
Conceptual designs and developer handoff documentation

03 / The work

A brand-aligned system, with help built into every step.

Select any image to view it larger.

Design system aligned to Ceylinco Life brand guidelines: typography and colour palette

Onboarding screens: login, language selection and menu — Onboarding: trilingual language selection and menu

Premium payment flow screens, including recurring payments — Premium payments, including recurring payments

In-app promotions and payment confirmation screens — In-app promotions and payment confirmation

04 / What I learned

Know when to adapt the standard, and recalibrate early.

Balancing UX standards against business goals, knowing when and how to adapt
Building in user education and contextual help for low-digital-literacy users
Working with Figma's Auto Layout 1.0 and 2.0
Designing in-app brand and marketing promotions
Leading design collaboration across the project team and with other designers
Recalibrating the design as early as possible based on user feedback