01 / Hello there, I am

Dhanushka.Sanjaya

Every problem is complicated until you find how to approach it.I like problems I haven’t solved before. Eight years in, I’m still collecting new ones.

Experience Designer making complex systems feel simple through personalization. Then guiding others on how.

Explore selected work ↗ Learn more about me
Dhanushka Sanjaya speaking on stage, smiling, wearing a headset microphone
Current roleLead Product Designer
@IFS.ai
DomainsEnterprise UX,
Fintech Products
Experience8+ Years
Industry Experience
Contribution50+ Projects
AlsoSpeaker, Mentor,
Content Creator
Based inColombo, Sri Lanka 🇱🇰
Work globally
FigmaFigJamFigma MakeDovetailFullStoryJiraBitbucketVS CodeMicrosoft CopilotMicrosoft 365Adobe Creative CloudChatGPTClaudeFigmaFigJamFigma MakeDovetailFullStoryJiraBitbucketVS CodeMicrosoft CopilotMicrosoft 365Adobe Creative CloudChatGPTClaude
02 / Selected work

Work that shipped, and what it changed.

Here are five, from 2018 to today: a banking first, a pandemic pivot, a live platform transformation and the research behind three IFS features.

01

Lifecycle Experience Center

2025–2026Lead UX designer
Lifecycle Experience Center case study cover with the new dashboard on a laptop Enterprise · IFS

Turned a single-purpose portal into a self-service super app of studios, live, with zero disruption for 6000+ daily users. 15+ new features, with WCAG 2.2 compliance protected.

Read the case study ↗

Turned a single-purpose portal into a self-service super app of studios, live, with zero disruption for 6000+ daily users. 15+ new features, with WCAG 2.2 compliance protected.
02

Unified time formatting

2023UX research and design
Unified Time Formatting Experience case study cover Enterprise · IFS

Customer-voice research into inconsistent time formats led to real-time time zone conversion. 45% less wait time and 84% fewer rage and dead clicks after release.

Read the case study ↗

Customer-voice research into inconsistent time formats led to real-time time zone conversion. 45% less wait time and 84% fewer rage and dead clicks after release.
03

Two feature studies inside IFS

2026UX domain lead
Two feature studies inside IFS: automated maintenance and software update experience Enterprise · IFS

Two research-led features in progress: automating software maintenance, and a single update-analysis dashboard inside Lifecycle Experience Center.

Read more ↗

Two research-led features in progress: automating software maintenance, and a single update-analysis dashboard inside Lifecycle Experience Center.
04

CeyLife Digital

2020–2021Main designer
CeyLife Digital app screens Insurance · Ceylinco Life

Contactless payments, claims and onboarding for a major life insurer during the pandemic, designed for users with low digital literacy. Trilingual and self-service.

Read more ↗

Contactless payments, claims and onboarding for a major life insurer during the pandemic, designed for users with low digital literacy. Trilingual and self-service.
05

NDB NEOS

2018–2019UI/UX designer
NDB NEOS app screens fanned out Fintech · NDB Bank

Sri Lanka's first phygital banking app, combining banking and everyday merchant payments. Trilingual native UI. Award-winning at NBQSA 2021 and Global Business Outlook UK.

Read more ↗

Sri Lanka's first phygital banking app, combining banking and everyday merchant payments. Trilingual native UI. Award-winning at NBQSA 2021 and Global Business Outlook UK.

10+ fintech products and 25+ enterprise features over eight years. Some work sits behind NDAs. Ask me about it in person.

03 / My approach

From a fuzzy problem
to a measured result.

Eight steps I take on every project, in four phases. Each phase may be a short or a long journey, depending on the nature of the project and the problem.

Phase 01Understand
  1. 01

    Problem framing

    Start with the problem, not the solution. I pin down who is affected, what it costs them and how we will know it is fixed.

    Voice of customer · Stakeholder interviews · Success metrics
  2. 02

    User research

    Behavioural data plus real conversations, so decisions rest on what people do, not only what they say.

    Interviews · FullStory · Diary studies · Surveys
Phase 02Align
  1. 03

    Ideation

    Open the field with the team. Workshops and storyboards explore many directions before we commit to one.

    Workshops · Brainstorming · Storyboards · Card sorting
  2. 04

    Stakeholder readout

    Findings go to leadership early, so the right solution gets prioritised on the roadmap with evidence behind it.

    Research readouts · Roadmap input · Prioritisation
Phase 03Build
  1. 05

    Solution design and validation

    Design inside the system, tokens and components first, and validate the concept before polishing screens.

    Wireframes · Design system · Concept validation
  2. 06

    Prototype and test

    Interactive prototypes in front of real users, with findings folded back in quickly.

    Figma prototypes · Usability tests · Think-aloud
  3. 07

    Dev collaboration and handoff

    I stay with engineering through the build. A UX review gate before merge keeps what ships true to the intent.

    Handoff docs · UX QA gate · Front-end review · UAT
Phase 04Learn
  1. 08

    Post-release analysis

    Measure what actually changed after launch, then feed the learnings into the next problem.

    Behavioural analytics · Success metrics · Customer feedback
04 / Speaking and sharing

I give what I learned.

Conference talks, guest lectures for undergraduates, hackathon judging and UX Seed, a YouTube channel in English and Sinhala.

2025

Design for Tomorrow: The Shift in UX Thinking

Speaker and workshop host · Regional Scrum Gathering, Colombo

How AI is reshaping UX thinking, plus a hands-on workshop on great UX through personalisation.

Video ↗
2024

Figma Config APAC, Singapore

IFS UX representative

Brought back AI-assisted design workflows and collaborative practices for the IFS global UX community.

Conference
Ongoing

Guest lectures on HCI and UX methodology

UX academic resource person · IFS Sri Lanka University Collaboration Program

Lectures for undergraduates, hackathon judging and student project evaluations.

University
2023–24

IFS.ai R&D Expo and IFS Sri Lanka 25th Anniversary

Event host and moderator · IFS

Moderated the international R&D Expo workshop and hosted the 25th anniversary night.

Hosting
All talks, sessions and events ↗
UX Journey in Sri Lanka, a UX Seed video thumbnail
▶ UX Seed on YouTube

Founder and creator of UX Seed.

Self-produced UX education in English and Sinhala: research, career development, product critique and industry trends, plus portfolio reviews and workshops for students and practitioners.

2languages
1000+students mentored
4content tracks
Watch the channel ↗
05 / Proof

Different rooms, same verdict.

"He owns complex, ambiguous problems from end to end, thinks in systems and can explain the reasoning behind every design decision. What I admire most is how he grows: he seeks out feedback, reflects on it and comes back stronger every time.

Our industry needs more designers like Dhanushka, who bring empathy and rigor in equal measure and keep people at the center as technology moves faster than ever. He never stops asking better questions, and I’m excited to see the impact he’ll have."

Jon O'ReillyJon O'Reilly
Design Strategist | Manager, IFS.ai

"One of Dhanushka’s strongest qualities is his commitment to staying up to date with the latest UI/UX trends, best practices, and modern design approaches. He quickly adopts new ideas and actively shares his knowledge with the wider team."

Ishan FernandoIshan Fernando
Vice President - Engineering, hSenidBiz

"Dhanushka brings a rare combination of strong technical expertise, user-centered design thinking, and a genuine passion for mentoring future professionals. He designed practical learning activities that challenged students to apply HCI and UX principles to real-world problems."

Dilrukshi GamageDr. Dilrukshi Gamage
Senior Lecturer University of Colombo, Microsoft Research Fellow

"He is the quintessential team player, always willing to lift others up and streamline workflows to make project delivery smoother for everyone. Dhanushka is a knowledgeable, versatile, and resilient professional who tackles any challenge."

Chandika JayawardenaChandika Jayawardena
Head of UX - Epic Lanka
06 / About

From a TV studio to the design studio.

Dhanushka speaking at the launch of his first novel

Lead Product Designer with 8+ years across fintech, insurance and enterprise software, in both B2B and B2C. I grew from designing Sri Lanka's first advanced mobile banking apps in 2018 to leading the design domain of a product area at a global enterprise software company.

I started as an individual contributor and became a UX lead by recruiting, onboarding and mentoring the team. I'm happiest moving between altitudes: shaping a design system at the token level in the morning and mapping a cross-product customer journey in the afternoon.

Before design, I was a television presenter. That is where the communication skills come from, and they shape how I solve complex UX problems: through collaboration, with everyone in the room.

My story, career and skills in full ↗Download Resume
Design and craft
  • Design systems
  • Atomic design
  • Interaction design
  • Responsive UI
  • Prototyping
  • Accessibility
Research and insight
  • Behavioural analytics
  • User interviews
  • Usability testing
  • Funnel analysis
  • Surveys
  • Personas
Lead and collaborate
  • Design governance
  • Mentoring
  • UX QA gate
  • Stakeholder readouts
  • Workshops
07 / Get in touch

Have a problem worth solving?

I have helped shape products that serve millions of customers and end users. Designing for complex customer workflows and reducing operational friction is where my experience translates directly. Tell me what you are working on.

Dhanushka Sanjaya with app screens from his banking and insurance work
sanjaya14.dhanu@gmail.comSend email
LinkedIn ↗ UX Seed ↗ Download Resume

Open to product work, design leadership, speaking invitations and university sessions. Based in Colombo, Sri Lanka, working globally. I usually reply within two working days.